Jeffrey Gomez

Paragon Consulting — Seattle, WA / Remote

Marketing Consultant, October 2025 – Present

• Manage over $2M in annual client marketing budgets across B2B SaaS, mental health, nonprofit, and service-based organizations.
• Build go-to-market, ICP, campaign, lifecycle, website, and social strategies to drive customer acquisition.
• Advise founders and leadership teams on marketing strategy, product direction, brand voice, budget allocation, and growth priorities.

Poll Everywhere — Seattle, WA / Remote

Marketing Director, March 2024 – October 2025

• Doubled pipeline ROI by restructuring and leading marketing organization spanning Product Marketing, Brand, Demand Generation, Go-To-Market, Content Creation, Lifecycle, Events, SEO, SEM, Sales Enablement, Operations, Growth, and Digital.
• Restructured all marketing channels using AI and revenue refocus, resulting in a 5x increase in Paid Ads ROI, 30% increase in email CTR, 50% increase in event leads, and a 75% increase in SEO traffic.
• Managed and trained a skilled marketing team with a seven-digit marketing budget, successfully coaching two direct reports into promotions.
• Led an eight-month go-to-market for our 2.0 AI product, delivering a successful launch and thousands of successful signups within the first week.
• Delivered sales assets, ABM, lead scoring, and retargeting to enhance sales conversion efforts.
• Contributed to strategic business decisions and presented marketing reports as a member of the Senior Leadership Team and Security Committee, personally restructuring internal reporting frameworks.

Teikametrics — Seattle, WA / Remote

Director of Demand Generation, October 2022 – September 2023

• Doubled pipeline generation by building out new demand generation channels, expanding upon existing successes, and training the team on new marketing functions.
• Managed a marketing team and a seven-digit annual budget covering Demand Generation, Content Creation, Lifecycle, SEO, SEM, Operations, Growth, Digital, Product, Brand, and multiple $250K+ events.
• Partnered with Sales and Product to deliver comprehensive and effective marketing materials, increasing funnel conversion rates.
• Delivered executive-level reporting and analytics on marketing progress and business impact, and developed company-wide revenue and pipeline models to forecast company’s financial success.

UpNest — San Francisco, CA / Remote

Marketing Director, January 2020 – October 2022

• Doubled revenue and drove 50K annual high-value B2C leads as the head of all marketing strategy, implementation, and analysis, including Paid Ads, SEO, referral, and other channels.
• Managed a marketing team as the head of a $14M+ department, and directed numerous freelancers, contractors, and agencies.
• Oversaw and executed SEO, SEM, and organic strategy, including the management and creation of targeted content, blog articles, video shoots, and backlinks, leading to a 5x increase in organic leads.
• Developed and maintained business-critical analytics projects, including revenue forecasting, to help drive the strategic direction of the company.
• Helped lead the company to a successful $100M+ acquisition by Realtor.com.

Marketing Associate, January 2018 – January 2020

• Oversaw all aspects of Demand Generation, including Google Ads and Search Engine Optimization.
• Drove consistent, year-over-year lead and revenue growth through improvements in the inbound funnel.
• Built analytical and predictive models to inform intelligent marketing and business spend.
• Conducted market research to understand consumer behavior, analyze competitors' strategies, and identify market trends to inform marketing decisions.

Paragon Resumes — San Francisco, CA / Remote

CEO/Founder, June 2011 – January 2018

• Founded, managed, and developed business and marketing strategy for all aspects of an international ecommerce resume service.
• Drove all marketing efforts across Google Ads, Google Analytics, Bing Ads, and Facebook Advertising in PPC, SEM, SEO, remarketing, and keyword bidding campaigns.
• Recruited, interviewed, hired, trained, and managed four independent contractors, copyediting work when necessary and developing comprehensive internal style guides.